Lawyer Blogging: Why Lawyers Need A Blog?

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LAWYER BLOGGING – Why Lawyers Need A Blog: In this blog post the “Law Firm Entrepreneur” takes a look at the importance of having a blog, the different kinds of blogs & how to get a blog started quickly.

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Importance of a Law Firm Blog

In this day and age of all things internet business it is crucial for a law firm to have a strong online presence so that they can be found by many potential clients who are searching for lawyers online. Yes, it is true that Law Firms are generally considered the types of businesses which rely on more traditional means of networking and marketing but all I can say to you is “WAKE UP”. Thats right Wake Up and smell the coffee because gone are the days where traditional means of obtaining business for a law firm are effective. Now it is all about having that strong online presence simply because the world has quickly shifted to living their lives in the online world.

At very least a law firm should have an active website as its primary online asset in order to be somewhat competitive with other firms who are aggressively seeking new clients, new business and more profits. As a part of this website it will have a number of features including a blog whereby informative and relevant written blog posts or articles can be published for the world to see online.

A good legal blog will offer so many advantages for a law firm in capturing a market of new online clients so the secret here is to published blog posts often and make sure above all that the blog posts are well written and written in a way that has the reader believing that you are an expert in the legal field you are discussing. The blog will allow you to offer a personable side to your law firm and show the reader that they are dealing with real people who understand their problems, this will inevitably put the reader at ease and give them confidence that you are the lawyer for them. A blog offers free information but if done right it can prove to be the ultimate marketing tool in this day and age.

The problem is that most law firms will put up a website with their basic services and contact information but they rarely publish frequent informative blog posts which means that they find it hard for their law firms website to gain any solid traction within the search engine rankings. With minimal understanding on the Search Engine Optimization (SEO) basics and publishing frequent original blog posts will ensure that your website will over time gain authority and climb in the search rankings.

There are different ways in which a law firm can set up their online blog, they can either decide to set up a free blog by joining up to one of the many free blogging platforms that are available on the internet or they can set up their own law firm website under their own exclusive domain name dedicating a part of the website to blog posts and articles.

Once you have set up your own legal blog then there are a multitude of opportunities to market that blog all over the internet especially through very popular online social media channels.

We have found that the main obstacle for lawyers in actually putting a blog together and getting started is the issue of time, not knowing what to do and where to start. Throughout this article we hope to clear up a few of these issues to help you get your law firm on the way to obtaining more clients through your firms website.

What Type of Blogs Exist – Free vs Paid

There are many different types of blogs that can be set up on a multitude of different platforms for example Twitter is a form of a mini-blog, YouTube is the world biggest video publishing platform where you can upload video blog material. But for the purpose of this article we will be focusing on websites that allow you to freely publish written content which can been picked up by the search engines and made available for your potential clients to read.

We have found that there are free blogging platforms that make it extremely easy for you to set up and begin publishing blog posts straight away. It is simply a matter of visiting their website (e.g. Blogger.com or WordPress.com) signing up for a free account and you will be given simple direction in how to set up you new website blog and begin posting material. We will discuss the pros and cons surrounding these free blogging platforms throughout this article.

On the other hand you can pay a little bit of money by registering you very own domain name (i.e. www.yourlawfirm.com) and pay a small amount for monthly hosting to enable your website to appear live and active on the internet. Depending on how much you want to customize your own paid website blog will depend on how much money you will spend.

Lets go through and have a look at the advantages and disadvantages of free vs paid blogging platforms.

Free Website Hosting Blogs

Well clearly the main advantage of setting up a website blog on a free blogging platform such as Blogger or WordPress is the fact that they are free and you can start blogging and building an online audience at no cost to you or your firm. The free Blogger and WordPress generally offer you certain paid and premium upgrades that you can add to your free blog website to enhance the usability and effectiveness of the website.

However, there are also many free options that these blogging platforms allow you to use to customise your website such as choosing from a variety of different looking website templates.

It is super easy to get started with these free blogging platforms which is another advantage of using them, basically all it requires is entering in some basic detail and signing up for a blogging account. The rest is easy and step by step guides are generally provided to guide any novice through the blogging process.

There are however some major limitations in setting up a website blog through a free blogging platform like Blogger or WordPress. For example you will be bound by the terms and conditions of the free blogging platform rather than having free reign to create, customize and publish what ever it is that you want. Due to the rigidity of these free blogging platforms you will find it extremely hard completely create the website that you exactly want and you will find the lack freedom in building your website as your main online asset will be restricted.

Generally these types of free bogging platforms are less professional and have in the past been predominantly used by individuals personal blogging pursuits as opposed to more professional online companies or businesses. Free blogging websites will mean that the URL domain name will often incorporate the name of the blogging platform as well as the website domain name that you choose. For example www.examplelawfirm.blogspot.com. This just doesn’t look as professional as www.examplelawfirm.com.

There are so many more advantages of choosing a paid website hosting blog for your law firms website.

You must remember that if you are serious about pushing your online campaign to attract vast amounts of potential new clients then you need to understand that your website will become an extremely important and valuable asset to your firm’s business. Therefore you should do your research (such as reading blogs like this) and learning how best to increase the professionalism and authority of your law firms website.

By deciding to set up a paid hosting website you will gain far more control and flexibility in how you want to manage, control and publish your website live to the online world at large.

Some of these incredibly valuable benefits of a paid website host can include:

1. Custom URL domain name:

Thats right instead of having a domain name that includes the name of the free blogging platform (i.e. www.examplelawfirm.blogspot.com) you can register your very own domain name and keep it simple and memorable (i.e. www.examplelawfirm.com).

2. Costs are minimal:

The costs involved to register a private domain name will depend upon which domain name provider you decide to choose to register your law firms website domain name with. However, from my experience you can register a premium domain name for less than $10 per year from some of the worlds largest domain name registries. Then you will need to pay for online website hosting – this is basically a rental fee to an online host provider to ensure that your website remain live and active to the online world. There are varying types of hosting plans and packages you can choose from many reputable website hosting companies.

We use a company called Hostgator they are fantastic, easy to use and have a wonder support system in place to help the experienced right through to the novice user to get through any issues they may have. They are one of the cheapest and biggest hosting companies on the internet so its safe to say that your website will be secure with them. If you want to find out more about hosting your website please CLICK HERE, they have hosting plans for less than $4 per month.

3. Maximum Upload Capacity:

Many of the free website hosting platforms will significantly restrict you to uploading a capped amount of content such as articles, pictures, audio recordings and videos. This can massively impact on the growth of your law firms most important online asset – the website. Instead by choosing to set your law firms website up with a paid hosting service then you can arrange for the right plan or package to suite your website capacity needs. There is no point in starting a website on a free website hosting platform when in the future you will inevitably outgrow the platform and seek to gain more control and capacity of your own website. Better off to just start your website fresh with a paid hosting service, which as mentioned above is cheap.

4. Advertising Free:

Yes thats right “advertising”! Advertising is what you will get on your website with some of the free website hosting platforms out there. I mean these platforms are free but they need to make their money somehow so they put advertising on your free website. Advertising can make your website look unprofessional and tacky especially in a professional service like a law firm. This is a huge reason to go with a paid website hosting account.

5. Free Blog Platforms Dont Last Forever:

For now at this present time you may think that WordPress, Blogger, Blogspot or any of the other major free blogging platforms are so large that they aren’t going anywhere or changing their free access. Well in this day and age with the internet going through continuous evolutionary changes who is to say that these free blog hosting platforms will be around in 5 years or that they wont start charging large fees. It wasn’t so long ago that MySpace was the biggest thing on the internet and now it is barely heard of. The fact is that what may be popular now might not be used in the same way or popular in the future therefore it is crucial to set up your own website, with your own personal domain name and set up you own website hosting account. You then have the control and are able to decide what to do with your website now and into the future.

6. Limited Features:

Often the free blogging platforms will have restricted or limited features as opposed to setting up a paid website account. Another way for the free blogging platforms to make money is to allow you access to specific website features such as various webpage designs for a fee. So ultimately you end up paying money for a website that you really do not have much control over.

There are actually many benefits (other than what has been discussed abover) of choosing a paid web host over a free web hosting platform. But at the end of the day it comes down to being able to own and control your law firms number one online asset – the website!

WordPress vs WordPress – what is it?

Some people can get confused when they hear about WordPress.

Basically, WordPress can deliver services to you in 1 of 2 different ways:

1. Free WordPress Blogging Platform:

Anyone can go along to WordPress.com and immediately enter some brief details in and set up you very own website blog at no cost and starting publishing content. But as we have mentioned above this is the free website hosting platform that offers you little control and limited features. These types of blogging platforms are great for individuals who are just starting a blog as a hobby for very informal purposes.

2. WordPress Content Management System (CMS):

This is where WordPress provide you with free software to upload onto your new paid hosting account. So once you have registered your domain name and then set up a website hosting account (all for minimal costs) you can then upload the free WordPress software (which is generally provided to you by your web host) and then start using WordPress as a Content Management System (CMS) for your very own private website. The WordPress CMS acts as a personal website dashboard where you can change, create, add content and many other features to change the face of the website which is seen by the online public.

Many of the words biggest organisations use WordPress and their CMS such as eBay, the New York Times and many others. It is the most commonly used website CMS for a reason because it is powerful and simply the best.

So there it is….the different between the Free WordPress Blogging Platform and the Free WordPress CMS software.

Get Started with Hostgator

If you have already registered you law firms domain name and are looking for an honest and reliable web hosting company then you should click on the banner below and go over to Hostgator.

We use them and find that they are one of the best web hosting companies on the internet.

It could take you lest that 20 minutes to set up an account and have your website live for the word to see. If you are not 100% sure of what to do then you are in luck because Hostgator have such friendly support staff to help you through the set up process regardless of you knowledge and expertise. They have helped me out massively in the past when I was first getting started.

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LAWYER BLOGGING - Why Lawyers Need A Blog by Josh - "The Law Firm Entrepreneur".

Lawyer Blogging: Why Lawyers Need A Blog? by
Josh

Josh

Founder & Editor in Chief at Law Firm Entrepreneur
The Law Firm Entrepreneur aims to help solo lawyers and small law firms build successful businesses through a thriving online presence.
Josh
About The Author

Josh

The Law Firm Entrepreneur aims to help solo lawyers and small law firms build successful businesses through a thriving online presence.