Law Firm Internet Success

Law Firm Internet Marketing

The Law Firm Internet Success online course will take you step-by-step through the entire process of setting up your law firm’s website and putting in place potent online marketing strategies so that you can be found on search engines and various other places on the internet.

The methods used within the Law Firm Internet Success course have been tried and tested yielding fantastic results for law firms seeking to build their client list and attract new legal matters.

Below we have included a small snapshot of whats include in the course:

MODULE # 1 – PLANNING & GOALS

Defining your law firms internet marketing goals?

Step 1 – What do you want to achieve by getting your law firm on the internet?
Step 2 – How quickly do you want to get up and running online?
Step 3 – Do you plan on doing everything yourself or outsource the internet marketing tasks?
Step 4 – How many areas of law does your firm practice?

Initial research on your competitors.

Step 1 – Who are your competitors?
Step 2 – Where can you find them & what internet platforms are they on?

Who is your target market or audience:

Step 1 – Deciding what website language to use?
Step 2 – Website copy & call to action.

 Building Your Brand

 

MODULE # 2 – LAW FIRM WEBSITE

Domain names:

Step 1 – Domain Names.
Step 2 – How to register a domain name?

Website Hosting:

Step 1 – What is website hosting?
Step 2 – How to host a website?
WordPress – Website Content Management System (CMS):

Step 1 – What is WordPress?
Step 2 – How to setup WordPress?

WordPress Plugins:

Step 1 – What are WordPress plugins?
Step 2 – How to install WordPress Plugins?
Step 3 – List of essential WordPress plugins to install.

Website design considerations:

Step 1 – Refrain from clutter and complexity.
Step 2 – Website colour scheme.
Step 3 – KISS (Keep It Simple Stupid).

 

MODULE # 3 – GOOGLE PLACES

Why set up a Gmail Account?

Gmail Account setup

Google Places and why its becoming more important?

Getting started with Google Places:

Step 1 – Claim you Google Places Page
Step 2 – Basic Google Places Page Setup
Step 3 – Google Place Keyword Generation
Step 4 – Discussing Citations
Step 5 – Checking out your competitors

Pictures and Videos for Google Places:

Step 1 – Google Places Optimization through Pictures
Step 2 – Learn Basic Video Creation
Step 3 – Google Places Optimization through Videos
Step 4 – How to Syndicate your Videos

Google Places Optimization:

Step 1 – Google Place Page Optimization
Step 2 – Locations Optimizations

Other Influencing Factors:

Step 1 – Third Party Reviews
Step 2 – Effect of Website Content

 

MODULE # 4 – SEARCH ENGINE OPTIMIZATION (SEO)

Keyword Research:

Step 1 – The importance of keyword research?
Step 2 – How to research and generate your keywords?
Step 3 – What to do with your keywords and phrase?

Search Engine Optimization (SEO)

Step 1 – What is SEO?

On site SEO:

Step 1 – What is on site SEO?

Step 2 – Best on site SEO strategies.

Off site SEO:

Step 1 – What is off site SEO?

Step 2 – Best off site SEO strategies.

Other link building strategies

 

MODULE # 5 – BLOGGING & CONTENT  SYNDICATION

Blogging:

Step 1 – Free Information – don’t worry the returns are worth it.
Step 2 – What to blog about?
Step 3 – Google Alerts.
Step 4 – How to get your blog found?

Article Marketing:  

Step 1 – Tips to writing interesting and relevant articles.
Step 2 – List of the top article marketing databases.

Press Releases:  

Step 1 – How to draft proper press releases
Step 2 – Basic press release template
Step 3 – Online public relations networks

 

MODULE # 6 – VIDEO CREATION & SYNDICATION

 Simple Video Creation:

Step 1 – Creating clean and effective videos.

Step 2 – Video optimization.

Step 3 – Royalty free music.

Video Syndication:

Step 1 – Video distribution strategies.

Step 2 – List of video website submission platforms.

 

BONUS MODULE # 1 –  WEBSITE STATISTICS & ONLINE REPUTATION MANAGEMENT 

Google Analytics:

Step 1 – How to read and understand your website analytics.

Step 2 – Conversion tracking.

Online Reputation Management:

Step 1 – The importance of a positive reputation.
Step 2 – Tips to managing and minimizing negative reviews.

BONUS MODULE # 2 – SOCIAL NETWORKING & SOCIAL BOOKMARKING

Leveraging Social Networking Platforms:

Step 1 – Importance of establishing interactive online relationships.
Step 2 – Facebook.
Step 3 – LinkedIn.
Step 4 – Twitter.

Leveraging Social Bookmark Platforms:

Step 1 – What are Social Bookmarks?
Step 2 – How can they benefit your website?
Step 3 – List of social bookmarking website.
 Web 2.0 Website Profiles

If the Law Firm Internet Success course sounds like it is for you then please give us your name and email address below and we will let you know when new openings to the course become available.

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Josh

Josh

Founder & Editor in Chief at Law Firm Entrepreneur
The Law Firm Entrepreneur aims to help solo lawyers and small law firms build successful businesses through a thriving online presence.
Josh