Creating a Law Firms Website

Creat A Law Firm Website

Creating a Law Firm’s Website is extremely important in attracting new clients. The “Law Firm Entrepreneur” explores some of the most important things to keep in mind when planning to build a website for your law firm.

 Creat A Law Firm Website

Why have a website for your law firm?

In today’s day and age you will find that most professional businesses will have their own website. Whether it be as simple as a static brochure style website or as complex as an interactive style community website it is evident that websites are a vital tool for the promotion of a business on a variety of different levels. Due to the ever increasing popularity of the internet a website in some form or another is a MUST HAVE.

A website will be your firm’s key online platform to opening up a multitude of different marketing campaign options on the internet. Furthermore, the way your website looks can often determine the level of professionalism that your law firm offers. It can be likened to your law firms physical shop front in that if you turn up to a meeting at a law firm and the premises are run down then this would immediately give any client a poor first impression of that law firm. The same first impressions can and usually are made when a person come across your firm’s website for the first time. If the website is clear, concise, professional looking and interactive then this will exude far greater positive impressions about the professionalism of your law firm as opposed to a plain and boring static website which offers you very minimal detail. A website will often be the hallmark by which a law firm is judged by the general public.

In order to start building your online presence you MUST set up and build a website and it is worth getting it right to begin with.

Website basics for a law firm

A law firms website can become anything you want with the necessary work and maintenance but to begin with there are a number of basic website characteristic which are integral to any law firm website.

These critical website basics include:

• Specialty legal credentials
• Concise sales pitch
• Business contact information
• Hours of operation
• Background information as to who you are

If you are interested on adding some extra characteristics to your website which will increase the efficiency, professionalism and also help with Search Engine Optimization (SEO) then you may want to consider the following:

• Online form to request consultation
• Downloadable free resource document or eBook
• Newsfeed or blog outlining changes and updates to specific areas of law

The more quality content that you can display on your website and the pages within your website then the more likelihood that you will rank higher in Google and other search engines for that specific area of law. For this reason an up to date newsfeed or blog are integral characteristics of any law firm website and we will discuss these further in this book.

We need to now have a look at who should set up and design your law firm’s website. You can either hire a professional web designer or you can learn the basics and set your own website up without too much hassle. If you do decide to set up and create your own website then the Law Firm Success Academy can certainly guide you through the process. Of course there are pros and cons for whichever option you decide to take when creating a website for your law firm which we will now look into.

Using a Professional Web Designer

Let’s face it you are a business owner, lawyer or law firm marketer and your skills are specific to those areas so why expend much of your precious time on learning how to set up and create your own website. Whilst there are many benefits to doing it yourself, you may want to hire a professional to do it for you whilst you focus on delivering quality professional legal services for your clients.

If you decide to choose a professional web designer then take the time and look around at the many designers out there. It is highly recommended that you do some research on the type and style of website that you would like designed for your law firm and you can easily do this by simply searching other law firm websites on the internet.

Your web designer should be able to recommend a reputable web host and domain name registry company. By hiring a web designer you can sit down with them and discuss exactly what you are after and they can even offer you expert suggestions for your site. Choosing a good website designer may cost you a lot more money up front however it will give you peace of mind that your website is being created by a professional and you do not have to worry yourself about knowing how to set it up yourself.

Where are you to find a quality web designer? Well the same place that your clients will find you, through a search engine such as Google, Bing or Yahoo. But the advice here is to look around, do not just find the first web designer that pops up on the first result page of Google and blindly choose to go with them. You may want to consider choosing someone who is local so that you can meet with them in person and discuss your ideas.

There are certainly ways in which you can hire a professional web designer and really minimize your costs involved. You can go along to your local University and source out an A grade web developer student who will be willing to set up and create your website for a dramatically lower price. Also you may want to consider outsourcing the website design to a worker overseas where you can hire a very experience professional web designer who will work for a very low hourly fee. Some of the cheap web designers from countries like India or the Philippines are far more experienced and capable than local expensive web designers.

The Law Firm Internet Success Academy will teach you all about outsourcing which can be invaluable for all types of online works that you will need to build the perfect and most effective online presence for your law firm. The Academy will show you exactly where to go to outsource, how to manage your digital workers and how to deliver them instructions to perform the best results possible. Outsourcing really can be a Godsend to your law firm’s business

Some of the drawbacks in deciding to use a professional web designer is the obvious expense and time involved. Depending on where you source your web designer from, it can be quite an expensive process. It is not unusual for web designers to charge anywhere between $4,000 to $10,000 on creating your website depending on the complexity and performance of your website. In addition to this a web designer generally will have a raft of other clients in your position as well and may not be able to produce your website immediately. It is not uncommon for a website designer to take from weeks to months to create your website, again depending on the complexities.
At the end of the day you will have to make a decision on whether or not you want to outlay a large amount of money for a website and wait until the web designer has the time to finalise the project. Alternatively, if low expenses and time is a priority for you then there are massive amounts of tools and resources to help you get your website up and working within hours to days.
The Law Firm Internet Success Academy will guide you through this process by teaching you proven strategies and systems for you to set up and create a dynamic law firm website without having any prior design or development knowledge.

Building Your Own Website

You don’t need to be Bill Gates to be able to set up and create a dynamic website for your law firm. In fact you don’t even have to be that computer savvy to do it yourself and this is due to the fact that there are so many helpful tools and resources which can do all of the technical stuff for you. If you are confident in working your way around your computer and browsing the internet then you should not have too much trouble in creating your own website.

There are two ways in which you can set up your website very quickly:

1. Use an online free web hosting service whereby you can sign up and begin designing your very own web space within minutes. The most popular free services are Blogger or WordPress. After you sign up and receive a free account you can immediately start adding content and design with simple clicks of the mouse. It must be understood that if you sign up and get your very own website through one of these free services then that website will be owned and hosted by that particular online service. Since these websites are hosted by these services all you need to do is register and pay for your individual domain name, which is very easy.
2. For a fast, simple way to create a professional looking blog-style webpage, try services such as WordPress or Blogger. Both are free, extremely user-friendly, and have a wealth of design templates to choose from. You can be up and running in the span of an afternoon. Additionally, both of these services act as their own web hosts, so you would only need to purchase a domain name. WordPress and Blogger will give you a default web address that includes their name; a personalized domain name is yet another way of confirming to the potential client that you are an established business. If you’re just interested in the basics, using free services such as these might be the way to go.

Keeping Your Website Current

If you already have a webpage, take some time to see what your competitors’ sites look like. If you haven’t changed the look of your site since 2000, it’s probably time for an overhaul. To the savvy internet user, a website using an outdated design is just as bad (if not worse) than not having one at all. It’s always wise for you to shop around and see what the rest of the web looks like.

Even if you’ve got the best looking webpage in the world, nobody’s going to visit it if they don’t know about it. You need to spread the word and there are many ways to accomplish this:

  • Get your domain name printed on your business cards;
  • Put the address in your email signature;
  • Submit your business listing to free services like Google Places or Bing Local Listings;
  • Ask your affiliates to provide a link to you on their own pages; and
  • Hire a Search Engine Optimization (SEO) specialist to maximize your web traffic.

In short, having a website is the key to keeping you in step with the digital world. Don’t get left behind. Invest the time and resources necessary to establish a solid web presence, and your business will flourish.

Keep your website current

Once you have a website set up for your law firm it is extremely important to maintain the website and make sure that all of the information and detail is current and correct. There is nothing more debilitating for a law firm if it is publishing wrong or inaccurate information on its website. Law firm’s are supposed to be experts in their specific legal field therefore it is expected that any information that is offered is true and correct. Failing to maintain such a standard will completely undermine your firm’s professionalism, knowledge and ability to off expert legal services.

Obviously all contact details and personal information relating to the firm should current and up to date. There is no point in having a website if the telephone number or address is incorrect as this will simply not produce leads for the law firm.

If you decide to blog or post legal articles on your website then the issues and laws being discussed MUST be on the money. If your publications on a particular topic are wrong then this can be detrimental to the goodwill and image of your law firm. This should however not discourage you from blogging, publishing articles or newsletter because these strategies are fantastic ways of attracting targeted traffic to you website with the potential of turning that traffic into quality clients for your law firm.



The Latest Tips & Tools To Build Your Client List

privacy We never spam you

LFS_logo_with_angle_border_250

For more information on the Benefits of Publishing Legal Articles Online or how to startup a new law firm or build & marketing an existing law practice into thriving profitable legal business.


Creating a Law Firms Website by Josh - "The Law Firm Entrepreneur".

Creating a Law Firms Website by
Josh

Josh

Founder & Editor in Chief at Law Firm Entrepreneur
The Law Firm Entrepreneur aims to help solo lawyers and small law firms build successful businesses through a thriving online presence.
Josh
About The Author

Josh

The Law Firm Entrepreneur aims to help solo lawyers and small law firms build successful businesses through a thriving online presence.